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Marketing Research of Nike

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❶Thus, any future instances like these could damage the company's reputation.

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Garcinia cambogia is a fruit grown across India and Southeast Asia and it is used there as a food and its rinds are used in some traditional recipes of south India. It used to be an obscure hard-to-find ingredient, but recently the Internet has exploded with websites selling weight loss products based on an extract of the fruit and it even got some decidedly hucksterish treatment from Dr.

Oz, a TV personality made famous by Oprah Winfrey. The fruit is known in India as gambooge.

Nike, Inc. (NYSE: NKE)

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NIKE, Inc. (NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. It is a seller of athletic footwear and athletic apparel in Price: €

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o Due to the current recession and unemployment rates Nike could use its strong research and development and technological advances to develop a range of high quality, yet more affordable shoes.

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From a marketing standpoint, Andre was the perfect vehicle for Nike. Like us, he was anti-tennis establishment and he was different. To satisfy McEnroe’s need for an image change—and to appeal to the huge market of older tennis players who don’t want to look like Andre—we segmented the Nike tennis products. Marketing Research Project On Consumer Behaviour towards Nike footwear Submitted by:Submitted to: KUNAL MADAANMs. Kangan Jain Bachelors of Business Studies Kes.

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Our objective for this market research is to determine whether a line of business casual shoes for men would be a beneficial addition to Nike’s assortment of goods based on their marketing. Marketing Research of Nike: Nike, Inc. is a major publicly traded sportwear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area.