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Use the 4 Levels of Customer Satisfaction to Build Customer Loyalty

The Four Levels of Customer Satisfaction

❶Continuing the flight metaphor, it was probably pretty amazing the first time that a pilot unexpectedly congratulated a frequent flyer on his birthday over the plane's address system. Business Success customer satisfaction.

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Meet The Customer's Expectaions
Level One: Meet Customer Expectations
Exceed the Customer's Expectations

This is when you go above and beyond anything a customer might expect. From offering a variety of ways to access our representatives , like online chat, emails or phone calls, to self-help options through InterCall Online or our online learning center , we want to make getting an answer simple and quick. Please a customer and your client base will swell with co-workers, relatives or neighbors who catch wind of your top-notch representatives.

Have you had a personal experience when the customer service level clearly fell into one of the categories above? Has your business flourished as a result of the outstanding service your customers receive? Share your story with us today! Its nice to see the second blog released by my team lead. I see a bunch of information gathered together which helps us to know about the customer satisfaction and their types. Those pointers can be used in every organization and can lead to success.

She is definetely a benchmark for us. Its always been a new learning. Once a customer is considerably delighted by your service, knowing that they will consistently get not just better service than they expect, but better service than anyone else would get them, delivered with a sense of caring, you have earned their loyalty. Continuing the flight metaphor, it was probably pretty amazing the first time that a pilot unexpectedly congratulated a frequent flyer on his birthday over the plane's address system.

Stories abound of amazing customer service events in just about every industry. If your company is executing well on every level of customer service, occasionally amazing the customer cements their loyalty while constantly moving your relationship with them closer.

It bears repeating, though, that periodically amazing customers is not a substitute for providing consistent good service. Steve Lander has been a writer since , with experience in the fields of financial services, real estate and technology. Delighted and amazed customers are loyal customers.

Meet The Customer's Expectaions The first level of customer service is primarily defensive. Exceed the Customer's Expectations Given the low state of many customers' expectations, exceeding them is not a significant challenge if your company is focused on providing good customer service. Gain Loyalty by Delighting Customers The third step is to go beyond being good -- it's to be great. Cement Relationships by Amazing Customers Continuing the flight metaphor, it was probably pretty amazing the first time that a pilot unexpectedly congratulated a frequent flyer on his birthday over the plane's address system.

Amaze Your Customers This fourth level of customer satisfaction is what will propel your business into the stratosphere. When you are able to accomplish this on a regular basis, you will be in a position to dominate the marketplace and achieve remarkable rates of revenue growth and profitability.

How might you amaze your customers? The only limit is your own imagination. Action Exercise What do your customers expect when they purchase your products or services?

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The First Experience

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If you and your staff maintain the level of customer service over a long period of time, your customer-service brand will lead to higher profits. You must get all employees to "treat customer experience as a competence, not a function," according to Bruce Ternkin of Forrester Research in

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Oct 25,  · • Criminal service is really bad. It’s service that violates even minimum expectations, the kind of service that your customers remember never to use again, and are angry enough to call you and complain about. • Basic service is disappointing. It’s the point of frustration that can turn into anger—but when it’s over the customer is not .

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Many of the most successful companies got to the top by maintaining a high level of customer service. While some organizations think that providing good service is an expense, it should actually be a major source of profit. As time went on, I realized that the level of customer service provided will determine just how satisfied a customer really is. There are two local stores I can shop at in my area; both provide the same items, yet one is always more crowded than the other.

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In today’s selling atmosphere, Pancero says those services represent the bottom of the four levels of customer service. They are assumed and expected. To provide true value added services, Pancero says it is time for distributors . The fourth level of factory customer service just might be the most important and that is the relationship between the Service Manager and the builder. Being the bridge between a happy builder and one that will never buy from the factory again, the Service Manager is the real key to continuing sales.